As a website owner or digital marketer, you may have come across the term “long tail keywords” in your keyword research, but what exactly is a long tail keyword? And why is it essential for your website’s search engine optimization (SEO) strategy? In this blog post, we’ll provide an in-depth explanation of long tail keywords, and how they can help increase traffic and revenue for your website.
Definition of Long Tail Keyword
A long tail keyword is a keyword phrase that is made up of three or more individual words. Unlike short, broad keywords that are highly competitive, long tail keywords are more specific and focused. They have a lower search volume but a higher conversion rate as they target searchers who are looking for a specific solution or answer.
Why use Long Tail Keyword?
The benefits of long tail keywords are endless. Long tail keywords help eliminate competition in search engine rankings as they focus on specific phrases, making it easier for you to rank higher in Google. Long tail keywords are also great for driving targeted traffic to your website, attracting potential customers who are already interested in your product or service.
Why is it important?
When it comes to SEO, long tail keywords can be your secret weapon for outranking your competitors and driving traffic to your website. By using long tail keywords, you can attract visitors to your website who are more likely to convert into customers. Additionally, incorporating long-tail keywords into your site content also provides Google with more context on your page’s topic and can help improve your page’s relevance in search engine results.
How does it work?
When you type a general, short keyword into Google, you’ll receive millions of results that are all rank for the same keyword. Meanwhile, typing a more specific long-tail keyword will deliver fewer results, but more specific ones. This specificity works to filter out the competition, optimize conversions, and bring in more targeted traffic. By incorporating long tail keywords into your content, you can get on the radar of qualified searchers who are looking for a specific solution, making them more likely to stay on your site, ultimately resulting in a higher conversion rate.
Q&A
Q: How do I find long tail keywords to use on my website?
A: Use keyword research tools such as Google Keyword Planner, Ubersuggest, and Answer the Public to identify phrases that are most relevant to your business
Q: Are long tail keywords only useful for SEO?
A: No, long-tail keywords can also be used for PPC campaigns, which can help lower your cost per click and generate more leads.
Long tail keywords may require more effort to research and identify, but they can significantly improve your website’s search ranking and amplify targeted traffic to your site. By understanding and utilizing long-tail keywords, you can optimize your website content for user intent and increase the likelihood of conversions. So why not give it a try on your next content optimization?
