Unnatural links are a hot topic in the world of SEO. They refer to links that violate Google’s guidelines, such as spammy links, link exchanges, or paid links. While some people use unnatural links in an attempt to boost their website’s rankings quickly, it can often result in penalties from Google and damage to their reputation. In this blog post, we’ll define what unnatural links are, explain why you should avoid using them, and give examples of how they can negatively impact your website.

Definition of Unnatural Links

Unnatural links are links that go against Google’s guidelines and are created with the sole purpose of manipulating search engine rankings. They can be spammy links, link farms, paid links, or links that are created in exchange for something else, such as a guest post or a product review. Google penalizes websites that use unnatural links, which can result in a loss of rankings, traffic, and revenue.

Why Use Unnatural Links?

Some website owners use unnatural links because they believe it will help their website rank higher on Google quickly. However, this is a short-sighted strategy that can result in long-term damage to your website’s reputation. Unnatural links not only violate Google’s guidelines, but they also provide little to no value to users. Instead of focusing on building quality content and providing value to your audience, you’ll be spending time and money on link-building tactics that are likely to harm your website in the long run.

Why is it Important?

It’s important to avoid using unnatural links because they can have a negative impact on your website’s reputation, rankings, and traffic. Google has become increasingly sophisticated in detecting and penalizing websites that use unnatural links, so it’s essential to focus on building natural links that are earned through quality content and valuable resources. By avoiding unnatural links, you’ll be building a solid foundation for your website’s long-term success and reputation.

How does it work?

Unnatural links work by attempting to manipulate Google’s algorithm through various tactics. For example, websites might buy links in bulk, participate in link exchanges, or use automated software to create links quickly. While it might seem like a shortcut to boosting your website’s rankings, these tactics are against Google’s guidelines and can result in penalties that take months or even years to recover from.


Here are a few examples of unnatural links:

  • Paid Links: Websites paying for links to other websites with the objective of manipulating rankings.
  • Private Blog Networks (PBNs): A group of websites owned by one person, with the purpose of interlinking to manipulate rankings.
  • Comment Spamming: Posting comments on other blogs, with the objective of getting a backlink to your website.

Common Questions and Answers

Q: How do I know if my website has unnatural links?
A: You can use Google Search Console to check for manual actions or use a tool like SEMrush to check for backlinks that look suspicious.

Q: Can my website recover from a penalty for unnatural links?
A: Yes, it is possible to recover from a penalty, but it can take time and effort to clean up your website’s backlink profile and improve your website’s content and user experience.

Q: Are all links that violate Google’s guidelines considered unnatural?
A: No, not all links that violate Google’s guidelines are unnatural. For example, links that are editorially given by other websites because they find your content valuable are considered natural.


In summary, unnatural links are links that violate Google’s guidelines and are used to manipulate search engine rankings. While they might seem like a quick way to boost rankings, they can cause long-term damage to your website’s reputation and success. By focusing on creating quality content and earning natural links, you’ll build a solid foundation for your website’s long-term success and reputation. Remember that SEO is a long-term game and avoiding unnatural links is essential for your website’s health and long-term success.

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